Visibility is the first step for good marketing, people get magnetized towards you only if you are seen by them. A website of your own would help you to get recognized among people but it happens only when your website have sufficient visitors.
There are many ways to increase the number of visitors visiting your page ,search engines are the foremost and best option to increase the volume of web traffic to your website. According to some surveys from beussery
1) 84.2% Google clicks are directed towards the organic searches.
2) There is 30% increase in sites visit over two months after it is optimised by SEO.