Search Engine Optimisation
Simply put, search engine optimisation (SEO) is a process of improving the quality of a website so as to increase the volume of web traffic of that website and make it visible by obtaining a higher ranking in the search engine results page(SERP).
This is an organic(natural or un-paid) process which helps the website visible even in top search engines like google,bing,yahoo and others. SEO helps the company to increase its customer base, visibility and quality.
SEO is a methodology of different strategies and techniques which primarily uses the search pattern which is generally implemented by netizens to take the website to better position of visibility in SERP(search engine results page).
Search engines ranks the website by the pertinence of the term used for searching based on many factors. JT soft solutions target is to bring our clients to top position in SERP using variant techniques.
In the many strategies we use the primary one is to combine on-page optimisation and off-page optimisation strategies so that search engines deems and rank the website higher in SERP.
Visibility is the first step for good marketing, people get magnetized towards you only if you are seen by them. A website of your own would help you to get recognized among people but it happens only when your website have sufficient visitors.
There are many ways to increase the number of visitors visiting your page ,search engines are the foremost and best option to increase the volume of web traffic to your website. According to some surveys from beussery
1) 84.2% Google clicks are directed towards the organic searches.
2) There is 30% increase in sites visit over two months after it is optimised by SEO.
We at JT soft solutions use a highly effective 7 step SEO process.
A detailed in depth analysis of your website will be done along with page to page comparison of your website with the websites of your competitors. Note the points which are needed to be upgraded in your website and plan for the next steps which are to be followed such as content building, keyword research etc.
Collect all the related searches to the content of your website and tag them with the links of your website, determining number of keywords and optimizing title and meta tags.
The most important point in SEO process is to write appropriate and attractive content in your site with all keywords including in it. Qualitative representation of company and keyword induction through the text makes your website easily identified by search engine.
Unaccompanied by On-page optimization an SEO process is never complete. Starting from key word research to reporting every step is interlinked with On-page optimisation. Using of H1 and H2 Tags effectively so that the content can be easily related to by search engines, checking duplicate content and make necessary changes to maintain high content integrity. Title tag and meta tag improvement in order to be easily related by search engines, increasing keyword density for wide range capture of search terms.
Attracting customers only in your need is not enough to be successful you need to show the customers what you have for them and then pull them towards you, this is what off-page optimisation does. We start by building links of your website in major link propagating websites to reach to larger extents, maintain a site map as to increase direct flow of traffic to your website rather than redirected. social building with the help news and regular updates.
Updating website at regular intervals with new content and create blogs to stay in touch with customers. We at JT soft solution take utmost care with on going development where we change our reach way towards search engines with the change of their algorithms. Recently we designed our process as to reach the new humming bird algorithm designed by Google in 2014.
Final step to complete the process in an organised manner is to record every detail and maintain a report of the work done.
We at JT soft solutions report every step of process, analyse the statistics and analytics of your website and give regular updates on your organic ranking and traffic of the website.